Mobility has been acknowledged as a growing phenomenon in the insurance industry. The rise in penetration of advanced mobile devices and applications is acting as a catalyst for the insurance industry to adopt mobile solutions, largely to keep pace with the ever increasing demand for real time services. Insurance & Mobile Technology Customers’ experience with regards to claims service is the most important factor in the insurer-customer relationship. To retain and acquire customers and grab market share from competitors, insurers need to focus on enhancing the customer claims experience. The advent of smartphones offers a new opportunity for insurers to improve customers’ experience and reduce loss adjustment cost. By offering convenient claims self-service tools and communication capabilities through mobile solutions, insurers can improve customer satisfaction and fraud detection, and reduce claims settlement time and cost.
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